2019 NWCUCA Conference Speakers!

Mark Lynch

Mark Lynch
Mark Lynch is the co-founder of CU Difference, an independent consulting company formed in 2018 with the mission of helping credit unions identify ways in which “the credit union difference” can be used to better serve their members, communities, and overall business prosperity.
Mark has been a credit union member for 42 years and was a credit union board director for 22 years. Prior to moving to the US from Australia, Mark was the Deputy Chairman of the Australian National Credit Union, then Australia’s largest credit union and the Volunteer & Resources Manager with the Australian Credit Union Foundation. Mark also served on the boards of two other cooperatives and the academic council of a business college.
Since moving to the US 13 years ago, he has delivered more than 600 presentations to credit union conferences in 49 states, predominantly on issues relating to growth strategies, optimizing the credit union difference, serving the underserved, and the importance of retaining the credit union tax status. His passion for cooperatives and the credit union movement launched him into working with credit union organizations. For 8 years, Mark worked as a Field Coach with the National Credit Union Foundation’s REAL Solutions Program to help credit unions develop programs and services aimed at low wealth households, as well as the non-prime auto lending pilot, and experiential learning programs. The REAL Solutions program has since retired, but many of its products and services are still helping members today.
Prior to co-founding CU Difference, Mark was the Senior Program Manager with the Foundation. In his work with the Foundation, he focused on teaching credit union staff through the Enhanced FiCEP Program, created the interactive Retirement Fair for credit unions, spearheaded two pilot programs designed to help credit unions provide auto loans to members with low credit scores, and was heavily involved in the Credit Union Development Education (CUDE) Program.


***Speakers are sponsored by Merchants Credit***


Don Arkell

Don Arkell
Don is a Senior Consultant, CU Lending Advice. hE first worked with Brett Christensen at Clark County Credit Union as one of his original hires and a member of his first sales team. While at CCCU, Don quickly moved through the ranks at the credit union, working in all areas of Sales and Lending. He eventually founded a CUSO owned by CCCU– Members Auto Brokerage Service, Inc.
Don joined up with Red Rocks Credit Union in Highlands Ranch, CO in 2007 and helped RRCU to establish a vibrant sales culture while transforming the Credit Union from full retail delivery to offering 100% of consumer loans and member service through remote delivery channels. This effort drove down operational expenses, reduced the FTE count, increased loans, total assets and net income.
During the difficult economic times of the last decade, Don navigated the organization through the muddy waters of the mortgage business by overhauling the entire Real Estate Lending program. Focusing on the core values of the organization, Don completely rebuilt this vital area of the organization by implementing a successful Consultative Lending strategy. Don’s efforts are credited with turning this failing area around and growing into the most profitable area of the credit union.
Don’s unique leadership style and passion for Sales and Leadership have made him a sought-after speaker, trainer and strategist. He works with credit unions around the country helping them grow their loan programs, organizational design, lending technology and strategic planning.